For effective business promotion just proper advertising is not enough. Although banner ads, flash presentations may look attractive but from SEO point of view, it does not help in getting the target customers. By posting SEO articles you can answer the specific queries of your clients that they have and divert them towards your site. Website owners use various SEO tools for this purpose, one of them is doing article submission to many directories that can accelerate your business growth.

SEO tools can be available free or paid. The first tool I would like to begin the topic with is the Analytics tool. This tool enables you to determine what key words are potential attractants of a good flow of traffic. Finding your current rank will not help you as significantly as learning about the change in your ranking on introduction of new key words.

It also helps you to track down the heavily contested key words so that you incorporate them less and use other key words which have a less stiff competition. Google Analytics, Piwik, Site Meter, Webalizer, Awstats and Stat Counter are to name a few of the free Analytics tools. Clicky, Indextools and Weblog experts are in the affordable end of the Analytics tools spectrum whereas WebTrends and Omniture occur at the expensive end.

Although the traffic behind the keyword is important it’s not the only factor that matters. The cornerstone of effective keyword research is the right focus. You need to target the search terms and phrases that are closely related to your business, your products and your customers’ needs. If you get to rank high for broad terms you’ll get more clicks, but on the other hand ranking for long tail will bring you more conversions and will ultimately provide a higher ROI.

The HTML Analyzer software tool analyzes the page contents and helps with phrase construction for optimizing the page. Also determines the key word density per page. Another very important tool that is of a major concern to your SEO client websites is the best and least contested upon key words. The Keyword suggestion SEO Tool utility can greatly aid your key word research.

It not only suggests a variety of key words with the help of Word tracker services but also analyzes your competitor’s website and gives you a report of the Meta keyword tags used by them. Also gives you an idea about the potential competition for a key word in question.